The Interlock Blog

Thoughts on AI, CRM, sales productivity, and building software that actually works.

February 2026 · Product

Why We're Building an AI-Native CRM from Scratch

Bolting AI onto legacy CRM architecture doesn't work. Here's why we started with a blank canvas and what that means for data quality.

February 2026 · Engineering

The Case for HTMX Over React in Enterprise SaaS

Our HTMX architecture means 67% less code than React-based competitors. We break down the technical and business advantages.

January 2026 · AI

Explainable AI: Why Black-Box Predictions Get Overridden

Teams don't trust what they can't understand. How transparent scoring drives real adoption and better sales outcomes.

January 2026 · Industry

The $15B CRM Data Quality Problem Nobody's Solving

91% of companies use a CRM, but 76% of the data inside is inaccurate. We dig into the root causes and what it takes to fix them.

More posts coming soon. Follow us on LinkedIn for updates.